

Boosts Your Natural Flow
Wellness Tech Wear “Yui”
Advanced Mineral Fabric:
Emits gentle, far-infrared warmth
to enhance natural circulation.
All-Day Comfort:
Designed to harmonize with your body
through long hours and demanding days.
Effortless Self-Care:
Support your resilience
and vitality simply by getting dressed.
First, Love Yourself.
5 Reasons to Choose “Yui”

1
Experience Gentle Warmth and Improved Circulation. Powered by Far-Infrared Emitting Fabric
Made with a specially processed fabric infused with multiple natural minerals. It absorbs the body’s thermal energy and re-emits it as far-infrared rays (including terahertz waves), helping to promote blood circulation. This gentle warmth softly envelops the body from within.
* The special fabric used in this product has been verified by the material manufacturer to promote blood circulation through far-infrared radiation.
Smart style with circulation support
2
Wear Your Confidence, From Office to In-Flight
Crafted from Elegant, High-Performance Wellness Tech Fabric
While made with Wellness Tech fabric that helps promote blood circulation, it also features a beautiful, elegant sheen. With its premium material and sophisticated design, it complements any scene and empowers the wearer to shine with confidence and poise.
Shop the Support Wear

Neck care and circulation support
3
Feel light and free
with supportive power net fabric
A powerful yet comfortably flexible power net is built in between the shoulder blades to provide gentle support. It helps improve circulation around the neck and shoulders while encouraging proper posture for those with a forward head position. A special form of care designed to support women living in the tech-driven era.
Discover Posture SupportBody shaping and circulation support
4
Flattering silhouette achieved effortlessly through functional fabric and 3D tailoring
In addition to the special mineral-infused fabric, the body-shaping material and three-dimensional pattern design create a beautifully refined silhouette. The functional, sculpted construction visually streamlines the body’s contours while maintaining comfort, giving a naturally smart and elegant impression the moment you put it on.
Shop the Flattering Fit

5
Premium
“Made in Japan” quality
Only 1% of apparel distributed in Japan is truly “Made in Japan.” Each Yui piece is carefully crafted by skilled artisans with exceptional precision and technique. The result is a garment that offers comfort and confidence every time you wear it, along with lasting durability — the hallmark of Yui’s proud Made in Japan quality.
Promotes circulation around the clock, for any occasion
Not just functional, but elegant — a piece that lets you wear your true self every day.


Ships in December!
Yui Collection
Smart style
with circulation support

Stay warm up to your neck
with this high-neck top
While made from a “circulation-boosting” fabric, it features a beautiful, subtle sheen. The gathered neckline adds an elegant touch, even when peeking out from a jacket or dress. That’s why it’s perfect as an inner layer for suits — keeping you comfortably warm even in chilly environments.
Shop NowBoat-neck top that flatters your neckline
The boat neckline beautifully frames the décolleté, creating a clean and refined impression around the face. Simple yet elegant, it transitions effortlessly between work and off-duty styles. A smart, figure-enhancing piece you’ll want to add to your everyday wardrobe.
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Straight pants that flatter and lengthen your legs
A beautifully tailored straight silhouette that flatters every body shape and fits any occasion. The sleek leg line elongates your figure, even from the side. Featuring a wide elastic waistband for easy wear, and side pockets so you can head out hands-free.
Shop Now2-way dress that works
from office to weekend.
With its 2-way design, you can wear it front-to-back — V-neck or crew neck — to match your mood or occasion. Perfect for both casual and polished looks, this versatile dress expands your styling options with just one piece.
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Neck care and
circulation support
Body-shaping underdress
with straight-neck support
Constructed with 24 panels to contour beautifully to the natural curves of a woman’s hips. The built-in power net adds gentle support and creates a visually refined, three-dimensional silhouette. Perfect on its own for lounging or the gym, and also ideal as an inner layer under skirts.
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Body shaping
and circulation support

Perfect-shape leg pants
Crafted with 24 panels to contour beautifully to the natural curves of a woman’s hips.Featuring an inner power mesh for a visually sculpted and elegant silhouette.Perfect as a standalone piece for lounging or workouts, and also ideal as an inner layer beneath skirts.
Shop NowCustomer Reviews
Behind The Story

Our Mission
For every woman who keeps challenging herself
Since its founding in 2011, kay me, the brand behind “Yui,” has been supporting women who take on challenges around the world. At the heart of the brand lies a strong desire to help women facing challenges live “more comfortably, more authentically.” “Yui” carries forward that spirit — born as wellness-tech wear that brings moments of balance and the beauty that comes from confidence to the busy modern woman.

Founder’s Story
The answer inspired by hard work
Born from founder Kemi’s own experience as a hard-working professional, “Yui” is wellness-tech wear designed for women who work. As a former consultant, Kemi often struggled with shoulder tension and fatigue caused by long hours at her desk and frequent business trips. She realized that true drive doesn’t come from self-sacrifice for success, but from first learning to love yourself. With that insight, she named the brand “Yui,” expressing the wish to cherish the one and only, irreplaceable “me.”

Design Journey
Giving shape to the true voices of working women
At kay me, about 80% of management positions are held by women. Female leaders and team members in their 20s to 50s—each navigating different life stages—came together to share their real, everyday concerns: cold sensitivity, shoulder stiffness, wrinkles and loss of shape, and the constant challenge of balancing beauty with comfort. Through in-depth discussions based on these real voices, we developed wear that helps women avoid carrying the fatigue of one workday into the next. “Yui” is wellness wear born from the perspective of working women themselves — a truly solution-driven creation.

Scientifically Proven
Science-powered circulation support
The wellness-tech fabric used in “Yui” is specially processed with a blend of multiple natural minerals. When warmed by body heat, these minerals re-emit far infrared rays — including terahertz waves — which activate the body’s water molecules to help promote blood circulation¹. Unlike conventional heat-retaining fabrics, this technology directly supports circulation itself while gently generating a natural, soothing warmth.
¹ The special fabric used in this product has been verified by its developer to have a “circulation-promoting effect through far infrared rays.”

Customer’s Voice
The perfect piece I’ve finally found.
“I used to hesitate with other wellness-tech wear because most designs looked too casual. But Yui not only promotes circulation — it also gives a beautifully sculpted silhouette. It’s exactly what I had been looking for! I can wear it both while working and while sleeping, and I wake up feeling completely refreshed. I can’t live without it anymore.”
\ A perfect gift for someone special /
We offer complimentary gift wrapping. Why not send a special gift to someone dear to you — filled with your appreciation and celebration?

Ships in December!
5% off for pre-orders ー limited time only\ Feel the difference in store /
Join our sample exhibition to experience the products firsthand.

- Oct 21 (Tue) – Oct 26 (Sun): Kyoto Store
- Oct 28 (Tue) – Nov 5 (Wed): Umeda Store
- Nov 7 (Fri) – Nov 14 (Fri): Nihombashi Store
- Nov 15 (Sat) – Nov 23 (Sun): Ginza Main Store
- Nov 24 (Mon) – Nov 30 (Sun): Yurakucho Store
























